Question

Which of the following is NOT one of the four distinct eras in the evolution of​ marketing?
A. Relationship Era
B. Sales Era
C. ​Triple-Bottom-Line Era
D. Social Media Era
E. Production Era

Answer 1

Answer:

D) Social Media Era

Explanation:

The four eras of marketing evolution are:

1. production era: industries started to manufacture products in mass and at lower costs, they sold what they produced, not what the customer needed.
2. sales era: companies used persuasion techniques to try to convince customers to purchase their products.
3. marketing era: the marketing department was defined as such (part of the organizational structure) and it takes control of the four Ps.  
4. relationship era: focus on creating long term relationships with customers.

*We are currently in the middle of the Social Media Era.