Question

Commonly employed methods for assessing advertising’s communications performance include which of the following ______ . Pre-testing ads in focus groups Post-campaign surveys Reach and frequency data Test markets to examine awareness and recall of ads All of the above.

Answer 1

Answer:

All of the above.

Explanation:

In order to assess the performance of the advertising's communications, marketing department should focus at each levels of the marketing campaign starting from the pre-testing of ads in the focus groups, then Surveying after the campaigns, testing of reach and frequency of the advertised information and also evaluating the awareness and recalls of the advertised campaigns among the targeted groups of customers. Thus, all of the given options should be included.