Question

In advertising contexts, --------- entails purposefully exaggerating benefits, attributes, qualities, and so forth associated with branded products, but doing so in ways that consumers realize is exaggerated.

Answer 1

Answer: Puffery.

Explanation:

Puffery in advertising occurs, when a marketer over exaggerates the qualities that his product possesses, and the consumer can easily notice that the marketer is simply exaggerating. An example of puffery is when a phone seller tells a buyer, that his phones has the ability to last forever.