Question

Stacy, the head of the public relations department at a multinational advertising agency, subscribes to websites that provide her information about the annual advertising budgets of various multinational companies. She also studies this information to analyze the current market trends in advertising expenditure. This helps her mold the public relations strategies of the agency to match the industry standards. In the context of managerial roles, which of the following roles does Stacy illustrate in this scenario?a. The liaison roleb. The leader rolec. The monitor roled. The disseminator role

Answer 1

Answer:

C) The monitor role

Explanation:

As stated by Henry Mintzberg, managerial roles can be divided into three basic categories:

1. informational roles: includes monitor, disseminator and spokesperson roles.
2. interpersonal roles: includes figurehead, leader and liaison roles.
3. decisional roles: includes the entrepreneur, disturbance-handler, resource-allocator and negotiator roles.

The monitor role requires the manager to seek out information related to the organization and industry, and monitor the organization's productivity and well-being.