Answer:
In franchise, having management support from the franchisor is an ADVANTAGE whereas the coattail effect is considered a DISADVANTAGE.
Explanation:
When franchisee acquires a franchise, one of the main advantages is that the franchisee receives support, training and know-how form the franchisor. That is why franchises have a larger success rate than other types of new businesses.
The coattail effects refers to the possible negative effects that other franchises might have over your own franchise. For example, if a McDonald's restaurant on the other side of town offers a really bad customers service, and you also own a McDonald's franchise, many customers will believe that you also offer a bad customer service even though each restaurant is owned and operated by different people.
