Question

Ben is responsible for managing the customer satisfaction of Hampton Inn motel guests. Ben is currently analyzing the customer relationship management (CRM) program at Hampton Inn and is contemplating where he should begin making changes. Which of the following would be the beginning of a CRM program, and therefore the area Ben should consider first?

Answer 1

Answer:

d.

Explanation:

A customer relationship management program helps a manager disperse information to customers as well builds the relationship between customers and the company or organisation.

And one major way to build these relationship is through these platforms; that is why the best option Ben has is providing information to customers through the use of social networks, or in person.