Question

The Tapestry™ Segmentation system divides and sorts small geographic areas into categories using 65 or more demographic and lifestyle characteristics. This market research tool is an example of ________ segmentation.

Answer 1

Answer:

geodemographic segmentation.

Explanation:

Geodemographic segmentation is a segmentation method that classifies neighborhoods or small towns based on the belief that people living in them have or share similar demographic (e.g. age, race, income, religion) and lifestyle characteristics (e.g. obesity, poor diet).