Question

An online retailer uses complex data-mining software to evaluate the preferences and buying habits of its customers and makes decisions based on these findings. This is an example of the use of ______ in the decision-making process.

Answer 1

Answer: Analytics

Explanation:

The online retailer is applying analytics to evaluate buyers preferences and habits: this information gotten influences the decisions made by the retailer.

Analytics in decision making process occurs when a manager in an organization carefully analyses systematic statistical data to make decisions in the organization.

The use of analytics in decision making helps reduce errors and enables the manager make accurate decisions.