This positioning reflects Pepsi’s careful targeting and marketing mix implementation
Explanation:
However, if you characterize your target market carefully and narrowly, your efforts will work more successfully.
Implementation of Marketing Marketing and action planning blend. There are links between the action plans and marketing mix. That is to say, the risk assessments contain a detailed description of the marketing plan, as well as its objectives and targets , mixed marketing activities, processes and measures of program assessment, budgetary factors and scheduling considerations, and quantitative evaluations.