Question

Which of the following statements regarding individual product decisions is​ correct?A. Consumers see branding as separate from the product.B. Product design and product style mean the same thing.C. The sole function of packaging is to hold and protect a product.D. Quality is important but it is not used to position products.E. Customer service is an important element of product strategy.

Answer 1

Answer:

The correct answer is E. Customer service is an important element of product strategy. The rest of other answers are incorrect.

Explanation:

Customer service refers to the service and support provided to the customer before the sale when the decision is made, during the sale when the transactions and other related monetary exchanges are made and after sales services, which could be warranties, implied guarantees, Technical assistance and Q&A support to the customer!

When it comes to the Product Strategy, there are several elements including Customer Service. They are,

• Quality
• New Products
• Warranties and services
• Product life cycle
• Research and Development
• Branding
• Product design