Question

Cleanz Inc., a toiletries manufacturing firm, has launched a new range of organic sanitizing wipes. It wants to test its consumers’ reactions to this new product in an economical way. Therefore, Cleanz creates flyers that advertise several of its products along with the new product and send them to a few selected members of the target market. Besides this, it also takes the members to a mock shop and monitors their shopping behavior.
In this scenario, Cleanz is using _____.

a. scanner-based research testing
b. simulated market testing
c. virtual test marketing
d. traditional test marketing

Answer 1

Answer:

b. simulated market testing

Explanation:

Based on the information provided within the question it can be said that in this scenario Cleanz is using simulated market testing. This term refers to a form of market testing in which customers are placed in a simulation of an ordinary market situation in order for the researchers to analyze and record their reaction to a specific product. That way the researchers can predict how a population will react to the launch of a new product and whether it will succeed in a market or not. Which is what Cleanz Inc. is doing with it's new range of organic sanitizing wipes.