Answer:
B.green marketing.
Explanation:
Green marketing indicates the marketing of products that are believed to be ecologically preferable to others. The expression refers to a wide range of activities, such as changing the product or production process, using eco-sustainable packaging, as well as changing advertising. Other similar terms associated with this definition are "environmental marketing" and "ecological marketing". Green, environmental and ecological marketing are all part of a new marketing vision, which not only adjusts and improves the existing one, but also tries to question it in order to offer a substantially different perspective. More specifically, all three belong to the same group of strategies which seeks to tackle the problem of the lack of adaptation between marketing as it is conceived today and the social and environmental realities that characterize the market. Statements with a product marketing goal may have legal implications, which require attention. Misleading or magnified claims by companies can have both regulatory and civil consequences. Companies must implement solid and coherent green marketing strategies, that is, strategies that concern not only advertising communication but the entire production process, from the choice of raw materials to the creation of packaging, up to the disposal of waste. The green marketing strategy must therefore reflect what the company's real commitment to the environment is. However, the company must also clearly try to "educate" consumers on these issues, promoting responsible use of the products, their recycling and reuse of packaging.Although consumers are increasingly attentive, since it is a very technical issue - especially regarding the use of specific raw materials or more or less sustainable production processes - they often do not have much knowledge on the subject: this situation is often exploited by some companies who implement unfair, green washing practices, making "glaring" or untruthful statements regarding their commitment to the environment. If on the one hand "green" communication tends to be aimed at consumers, so that the strategy can be truly solid and effective it is important that employees also embrace the corporate mission. In this sense, the company plays an important role in terms of internal communication and employee involvement.
