Question

Which of the following is true of licensing/franchising? a. The licensor/franchisor has the ability to coordinate globally. b. The licensing/franchising strategy creates very limited competitors. c. The licensor/franchisor does not have tight control over technology and marketing. d. The licensor/franchisor has to bear the full costs and risks associated with foreign expansion.

Answer 1

Answer:

The correct option is a)

The licensor/franchisor has the ability to coordinate globally. Explanation:

The Licensor/ franchisor has the ability to coordinate globally,because the franchisee has less control,lack privacy, still under supervision,has limited creativity. So the Licensor/ franchisor still got enough power to coordinate globally.