Question

Khokho's Coffee House was the first company to introduce flavored coffee in the global market. It sells coffee in several different flavors, such as blueberry, cinnamon, and cranberry, based on the flavors preferred in each country. In this scenario, Khokho's Coffee House is involved in _____.A) ​product invention
B) ​promotion adaptation
C) ​global marketing standardization
D) ​product adaptation

Answer 1

Answer: Product invention

                                           

Explanation:  Every unique product concept that springs to mind and contributes to the construction of a new product or the alteration of a existing design. Product development is the design of new offerings and system innovations.

In the given case, the company is diversifying its product by offering new flavors in the market that are unique in nature. Their core product is same but they are producing new and innovative varieties.

Thus, we can conclude that the given case depicts product invention.