Question

Realizing an increase in both the number of consumers who are environmentally-conscious and the numberof consumers who are seeking vehicles that use less gasoline, several car manufacturers have developed hybrid automobiles. This is an example of identifying and capitalizing on a ____ while the strategic window is open.

a.Marketing mix
b.Market opportunity
c.Objective
d.Requirement
e.Goa

Answer 1

Answer:

The correct answer is B

Explanation:

Marketing opportunity is the opportunity which is a lead of sales accepted and qualified as need of the service or the product. The sales representative states the opportunity for selling to the company or an individual.

So, it is an example for capitalizing as well as identifying the opportunity in the market while the strategic window is open.