Question

An emailed announcement that was sent to members of the business press from German pharmaceutical giant Bayer stating that it was looking for a buyer for its household insecticide business as part of its restructuring program is an example of which type of publicity tool?

Answer 1

Answer: A news release.

Explanation:

Bayer pharmaceutical has issued a news release to members of the business press.

A news release is a form of information issued by a company to media outlets, informing the public through the news outlets of changes in the company.