Question

In response to the increase in demand for organic foods, Wegmans, Inc., a regional supermarket, recently created organic food departments within their large stores. The creation of these departments was a result of:________
a) a core competency
b) a market opportunity
c) its sales orientations
d) its distribution plan
e) a competitive advantage

Answer 1

Answer:

b) a market opportunity

Explanation:

Based on the information provided within the question it can be said that the creation of these departments was a result of a market opportunity. This term refers to a specific need that arises for the product or service that you are providing in a specific location or to an individual/company. Which is what happened in this situation as an increase in demand for organic food gave Webmans Inc. the opportunity to enter that market and answer that demand by creating organic food departments within their large stores.