Kelly's Kitchen, a popular chain of fast food restaurants, offers a kids' meal pack free with every purchase of its newly introduced luxury meal pack. This is an example of a:____________.
Kelly's kitchen in offering kids meal with every purchase of its luxury meal pack; this is an effective method to attract customers and to improve overall sales. The method which Kelly's kitchen has opted for is known as premium. The kitchen is offering a premium or an incentive to every customer who buys their luxury meal pack. Premium is an incentive which is offered in this example.
