Answer:
Answer is option d, i.e. evaluative criteria.
Explanation:
In marketing when the customer takes a decision about buying a new product, he/she has some predetermined standards or benchmarks that he/she has established to make the correct decision in his/her buying process. Here, Freddy is purchasing a new car, and he has set standards like gas mileage, price, reliability, and styling. These standards or attributes are known as Evaluative criteria.
