Question

​Hakimo Corp., a manufacturer of audio equipment, has developed a unique wireless speaker system that runs on solar power. The speakers can operate for sixteen hours after being exposed to the sun for two hours. This new product, which is radically different from anything currently available in the market, would fall in the new product category of a:_____________.
a) repositioned product.
b) revised product.
c) discontinuous innovation.
d) new and improved product.

Answer 1

Answer: c) discontinuous innovation.

Explanation:

Discontinous innovation has to do with coming up with a new product, service or technology that is entirely different from the previously existing ones, thus resulting in drastic change in consumer consumption. It could possibly also affect growth rate and pricing, amount of revenue, competitive dynamics etc.

Such product perform functions no other products that is in existence can perform.

A very good example is mobile phones coming to replace telephones