Question

Bates Manufacturing produces some of the finest furniture in North Dakota. Buyers world-wide attend furniture shows to view Bates' newest creations. Last year, management implemented programs aimed at developing increased sensitivity to the needs of its customers and supply chain partners with the objective of improving efficiency and enhancing the long-term satisfaction of customers. Bates Manufacturing is acting as if it is in the ________________ stage of marketing thought.

a.Production-orientation
b. Selling-orientation
c. Marketing-orientation
d. Societal-marketing orientation
e. Relationship marketing-orientation

Answer 1

Answer:

e. Relationship marketing-orientation

Explanation:

Bates Manufacturing focuses on providing quality furniture’s to satisfy the customer needs. Also Bates is implemented programs aimed at developing increased sensitivity to the needs of its customers and supply chain partners with the objective of improving efficiency and enhancing the long-term satisfaction of customers. Thus, Bates is focused on long-term relationship with the customers and suppliers, to remain competitiveness in market.

Relationship marketing-orientation of marketing helps to improve efficiency and long-term relationship with the customers.