Question

The evaluative criteria used by consumers in the decision-making process may be:________. a. invoked during the first stage of the consumer decision process. b. used to identify alternative brands for consideration and possible purchase. c. set aside if the consumer finds a better means of making the purchase decision. d. objective facts or subjective opinions about the alternatives.

Answer 1

Answer:

The correct answer is D

Explanation:

Evaluative criteria is the process which is used by the consumers in the procedure of decision making, where the customer selects the different product and then only had a single in mind because if features, price and quality.

So, they (customers or consumers) use the subjective opinions or the objective facts regarding the available alternations in the market.