Question

The processes and procedures for determining a Firm’s information requirements; collecting, sorting, and analyzing, and storing the information; and, providing the information in timely usable formats to key decision makers is the role of___________.

Answer 1

Answer:

Marketing Information System.

Explanation:

A marketing information system is the management information system that is mostly used by the marketing department of any organization for the purpose of the marketing decision-making process. This system includes collecting and analyzing as well as storing the relevant marketing information to support the decision-making process. It basically takes the help of information technology in doing so.