Answer:
The term used is Moral entrepreneur.
Explanation:
The theory of labeling is the designation made to minorities that mark a variation of the social norms that each social group has; this theory explains the influence that labels have on the behavior of people.
In the theory of labeling is the term Moral entrepreneur; it is that person who fulfills the role of influencing individuals to follow a norm. Moral entrepreneurs are promoters of spreading or eliminating negative or positive labels and developing standards for people to comply with them.
An example of a Moral entrepreneur is a priest, leaders of associations such as alcoholics anonymous, groups as pro-life, among others.
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