Answer:
During the introduction stage of the product life cycle, promotion is likely to be needed to build primary demand.
Explanation:
The introduction stage is the first stage of the product life cycle. In this stage, a new product is introduced in the market. The sales of a new product are expected to be slower as costumers always have their concerns related to a new product. The best idea to make sales and to introduce the product efficiently is to apply a promotion on the product during the introduction stage.
