Question

If the manager of the local barbeque restaurant has determined that the theoretical number of consumers that could possibly be exposed to its newspaper advertisement is 14,000 households, then the manager is estimating the _____ of the medium.

Answer 1

Answer:

coverage of the medium ( local traffic or patronage of the medium)

Explanation:

The managers estimates that a given number of persons within the locality will read the  newspaper advertisement. This shows the level of coverage of the newspaper. The number of households exposed to the newspaper adverts shows the area coverage of the newspaper. If the newspaper has wider coverage, the more likely the number of households exposed to the adverts will increase.