Question

During the search step of the consumer decision process, the consumer: a. realizes that it is time to make a change from the present situation. b. begins to notice favorable word-of-mouth communication about the product. c. gathers information about the attainment of a desired state of affairs. d. develops a set of evaluative criteria to guide the purchase decision.

Answer 1

Answer:

During the search step of the consumer decision process, the consumer:

b. begins to notice favorable word-of-mouth communication about the product

Explanation:

• The consumer decision process have five steps and one of them is search step.
• The a option is incorrect as this statement tells us about the that stage of consumer decision process in which the consumer make the selection.
• The option b is correct as in the search step the consumer find out the information and looks for other experiences.
• The option c is incorrect as this steps shows that the consumer gather information about the achievement of desired state of affairs means he know evaluate the things.
• The option d is incorrect as this stage is also about evaluation but not the search stage.

Answer 2

There are five steps in the consumer decision process. The search step in this process is that wherein;

• c. Gathers information about the attainment of a desired state of affairs.

The consumer decision process begins with the Problem Recognition step which is where the consumer recognizes a need that ought to be filled.

Next, is the information search process where goes to online and offline resources to obtain information about the product.

In the third step, he evaluates alternatives. Next, a product is selected and then he evaluates the decision that he made.

So, in the search step, information is gathered.

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