Customer experience management (CEM) is Multiple Choice
a cluster of benefits that an organization promises customers to satisfy their needs.
the process of managing the entire customer experience within the company.
the ability of logistics management to satisfy users in terms of time, dependability, communication, and convenience.
the unique combination of benefits received by targeted buyers that include quality, convenience, on-time delivery, and both before-sale and after-sale service at a specific price.
the integration of the service component of the marketing mix with efforts to influence consumer demand.

Respuesta :

Answer:

The process of managing the entire customer experience within the company.

Explanation:

Customer experience is the impression that a customer gets by interacting with an organization's products or its employees. It is the opinion formed by customers as they transact with a company and its brand.

Customer experience management ( CEM) is all the activities that an organization undertakes to provides a wonderful and personalized experience to its customers.  An organization will endeavor to make sure its customers are satisfied and happy, and every point of their interaction with the company.  CEM seeks to create positive perceptions in the customers' minds while fulfilling their expectations.

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