Answer:
The process of managing the entire customer experience within the company.
Explanation:
Customer experience is the impression that a customer gets by interacting with an organization's products or its employees. It is the opinion formed by customers as they transact with a company and its brand.
Customer experience management ( CEM) is all the activities that an organization undertakes to provides a wonderful and personalized experience to its customers. An organization will endeavor to make sure its customers are satisfied and happy, and every point of their interaction with the company. CEM seeks to create positive perceptions in the customers' minds while fulfilling their expectations.