If a firm's pages are not near the top of query results, customers may never discover its website. This has led to _____ becoming a critical function for many marketing organizations.
a. last mile access
b. geotargeting
c. outsourcing content
d. adjacency
e. search engine optimization

Search Engine Optimisatization (SEO) is the process of improving the visibility of a website with on the web. By providing high quality and relevant content for a website organic/unpaid traffic can be increased as the website will appear at the top of the query results of a web search engine. SEO involves the use of keywords that are likely to be used by clients when they query a search engine such as Google. These keywords help a website to improve its rankings and appear at the top of the search results. This is a critical function in marketing organizations as it directs the target customers to the website.

If a firm's pages are not near the top of query results, customers may never discover its website. This has led to _____ becoming a critical function for many marketing organizations. a. last mile access b. geotargeting c. outsourcing content d. adjacency e. search engine optimization

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If a firm's pages are not near the top of query results, customers may never discover its website. This has led to _____ becoming a critical function for many marketing organizations.
a. last mile access
b. geotargeting
c. outsourcing content
d. adjacency
e. search engine optimization