Answer: B) espoused values
Explanation:
Espoused values are the principles and ethics that are conveyed by the managers on behalf of the company, firm or organization during public remarks,statements etc. It helps in developing the standards of company and expected values and ethics are maintained through this.
According to the question, S-mart is making the employee to represent the culture of espoused values in which they are showing commitment, pity and sympathy towards local veteran center on routinely basis to maintain their standards.
Other options are incorrect because assumptions, custom or artifacts that are noticeable is not shown by S-Mart company .Thus, the correct option is option(B).