Answer:
Brand Extension
Explanation:
Using an existing brand name to introduce a product that is new to the company into a totally new, unfamiliar market seems like a good idea. Several years ago, Cosmopolitan magazine introduced Cosmopolitan-branded yogurt, and it failed quickly. This innovation strategy is known as a brand extension.
Brand extension is also known as brand stretching and this is when an organization decides to release another product using an existing brand name.
