Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to begin right away implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gretchen soon realized that this activity was part of __________, directly related to marketing.
a. a push-pull strategy
b. press release development
c. cause-related marketing
d. sales promotions
e. public relations

Public relations is the term which is defined as the practice of managing the information which is spread among an organization or public and an individual.

It may involve an individual or an organization gaining the exposure to the audiences using the public interest.

So, Gretchen begin to execute the 4 Ps but she asked to work on project which identifies the important events. Then she realized that this activity is part of public relations.