Question

A multi-domestic corporate-level strategy is one in which:

a. the firm customizes the product for each country in which it competes.
b. the firm produces a standardized product, but markets it differently in each country in which it competes.
c. the firm competes in a number of countries, but it is centrally coordinated by the home office.
d. a corporation chooses not to compete internationally but where there are a number of international competitors in the firm's local marketplace.

Answer 1

Answer:

a. the firm customizes the product for each country in which it competes.

Explanation:

A multi-domestic corporate-level strategy is an international business strategy that involves the customization of its product/service in each specific market it operates in. Although it is not as cost-efficient as a global strategy, it is a good way to appeal to a wide, diverse customer base throughout the world.