James is the head of marketing at a major convention center and has decided to make some changes to the current marketing plan. Using the critical thinking method, what is the first thing James needs to identify before making any decisions?

Explanation: Marketing is a strategy, and it needs critical thinking and planning to achieve it's goal. Decisions and ideas are brought together to achieve a goal and a change in decision or policy will definitely affect the process of marketing and its potential customers.

James decision to make some changes, will affect the plans and strategy to make customers demands. He will need to identify his most valuable customers and understand how this decision will affect them.

The very first step is to identify is most valuable customers and how this decision will affect them.