Question

Many elderly consumers have problems with arthritis. This painful condition makes it almost impossible for them to open jars or medicine containers because the joints in their fingers are so stiff. Which type of consumer problem is this?

Answer 1

Answer: Active Consumer Problem

Explanation:

Consumer Problems are of two forms, the problems the consumer is aware of and the problems the consumers are not aware of.

The Active Consumer Problems are problems the consumer is aware while on the other hand the consumer are not aware of Inactive problems.

The marketer tells the consumer that his product can solve their active and inactive problems.