Question

opps
Question serial: MC-C986-6885-7BDA
Type the correct answer in the box. Spell all words correctly.
Chang has recently started his own business. He plans to launch his design for an application (app) for a smartphone. All of his direct
competitors have put up their apps to be downloaded (online) for free. He wants to follow the same advertising policy that his competitors are
using. All the apps that are similar to his are available at a common portal. Which P of marketing should Li Chang concentrate on to differentiate
his app?
Li Chang should concentrate on his
to differentiate his app from those of competitors.
Question serial: FIB-BSEO-AB36-BD54

Answer 1

Chang should focus on the promotion aspect of the P.

Explanation:

The promotion aspect of the P includes intensive marketing and very good branding to attract users of the app. Since his competitors are all giving up for free there is no price to compete about neither is the product so different and the place is at a central point which is playstore so there is nothing or little to do about it. Therefore the promotion is very essential.

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