Question

To carefully integrate and coordinate the company's many communications channels and produce greater sales impact, some companies appoint a(n) ________.

A) idea champion

B) marketing communications director

C) sales representative

D) business analyst

E) media planner

Answer 1

Answer: E - Media Planner

Explanation: Media Planners are tasked with the objective of maximising returns on advertisement and company's promotional activities for an improved sales.

Media planners are responsible for creatively thinking of different marketing strategies to get to their target customers.

They make use of different marketing communications such as radio, television, hand bills, online articles, billboards etc to communicate with their target customers.