Question

Cream Bay has come out with a new range of ice creams. To promote the new products, Cream Bay has set up shopping mall kiosks to offer free ice cream samples to potential customers. Which promotion tool is Cream Bay most likely using?A) rebates
B) price packs
C) point-of-purchase promotions
D) coupons
E) advertising specialties

Answer 1

Answer:

The answer is letter C.

Explanation:

The promotion tool used by Cream Bay Ice Cream is a point-of-purchase promotions

Answer 2

Answer:

C) point-of-purchase promotions

Explanation:

A point of purchase (POP) strategy refers to planning the placement of the products your company is trying to offer. POP strategies usually include product displays located in very specific places, e.g. near checkout counters or in aisle intersections. They are located in strategic places in order to draw the attention of potential customers.

In this case, Cream Bay doesn't use a product display, instead it uses a kiosk since they need more space, which should be strategically placed in high traffic areas within a mall.