Question

In order to avoid shortsightedness, today marketers are moving toward viewing communications as managing the ________.

A) organizational culture

B) nonpersonal communication channels

C) word-of-mouth influence

D) ongoing customer relationships with the company

E) product life cycle

Answer 1

Answer: (D) Ongoing customer relationships with the company

Explanation:

 In an organization, the ongoing customer relationship are important as they help in improve the business relation of the company.

They manage all the process of interaction with the customers for improving the productivity and also improve the profitability of the company.

 The customer satisfaction is one of the main factor for the organization in the customer relation management process. Today, the marketers are moving ahead by manage the communication of the customer relationship with the organization or company.  

Therefore, Option (D) is correct.