Question

Zara is the publisher of "Luxe Ladies Magazine," which is a publication targeted to Millennial and Gen Z women. Because it is a small, new publication, some of the larger bookstores, convenience stores, and newsstands are not agreeing to distribute the magazine. Zara is very concerned by this trend, because she believes that her publication, like most magazines, needs ____________ distribution in order to succeed.

Answer 1

Answer:

Intensive.

Explanation:

An intense distribution marketing strategy is one that helps an organization sell its products or services at a large number of points of sale, so that it is easy to reach its potential audience. Generally in this strategy of intense distribution the points of sale are chosen in locations with easy access where there is a lot of people, such as supermarkets, drugstores and gas stations.

Answer 2

Answer:

Intensive distribution

Explanation:

Intensive distribution refers to trying to sell a product or service using the largest possible number of outlets. For example, convenience goods are intensively distributed, e.g. cold drinks, candy, magazines, etc.

The idea behind intensive distribution is that the products are widely available and consumers can buy them very easily and with minimal effort.