Answer: Comparative
Explanation:
The comparative report is one of the type of analytical report that basically determine the constituent of the report by proper survey the data across the demo-graphical group.
The comparative report mainly allow us to summarized the broken data and then compile it to form a proper report.
By using the comparative report, we can analyzes the overall activity of the campaign and also analyzing the specific parameter of the report.
Therefore, Comparative report is the correct answer.