Question

Consumers today receive commercial messages from a broad range of sources.

However, consumers ________ the way marketers do.

A) don't distinguish between message sources

B) never pay attention to sales promotions

C) don't care about buzz marketing

D) are not able to block out messages

E) block out all media messages

Answer 1

Answer:

Letter A is correct. Don't distinguish between message sources.

Explanation:

Integrated marketing communication is a relevant tool whose primary objective is to ensure that there is compliance in corporate marketing communication across all media channels used by the organization, ie all communication of promotions and dissemination of company products and services is organized and consistent to create reliability and customer experience.

There are many benefits to ensuring that integrated marketing communication is well developed, some of which are brand awareness according to their individual exposed elements, cost savings and less waste with inconsistent messages, the consumer experience that assists continuous improvement. communication and focus on results, achieved most effectively when there is synchronization between internal and external communication in the company.