Answer:
Pioneering advertisement.
Explanation:
Pioneering advertisement is a kind of campaign launched by the company to introduce the product to the market and buyer. It is also known as informational advertising as it is used to inform consumer about the new product or if entire new concept is been launched. It inform the usage and benefit to the consumer. It require a focused advertising with good PR strategy to send right message to the consumer. It is heavily used at the introductory stage of the product life cycle.