Bosch is a German firm that manufactures home appliances such as dishwashers, ovens, and ranges. It competes with companies such as GE Elite and LG. Bosch is perceived as the class of the industry. Bosch pursues a(n) _____strategy.
1) focus
2) blue ocean
3) overall cost leadership
4) differentiation
5) middle-of-the-road

Differentiation strategy, is the strategy that distinguishes a product or service, from other similar products, rendered by the competitors in the market. The requirements involved is the development of a product or service, that is a unique selling point for the customers, in terms of product design, features, brand image, quality, or customer service.

When a firm pursues differentiation strategy, it attempts to become crave out a niche for itself in the industry, by offering those products and services, which have value to the customers. In this strategy, the firm picks one or more such dimensions that are regarded as important by the customer’s flock.s.