Wendy's fast-food restaurant chain priced several of its more popular menu items at $.99 while raising the price of some of its upgraded meal deals. This pricing strategy is an example of _____ pricing because the chain is trying to improve the customer's perception of the ratio of benefits received to the product's price.
A) Fair trade.
B) Value.
C) Psychological.
D) Cost-plus.
E) Penetration.

Explanation: In simple words, value pricing refers to a pricing strategy in which an organisation prices its product on the basis of the utility value that the customers perceive for the product rather than on the basis of the cost of producing the product.

For example- Ferrari charges its customers more for a red colored sports car although the cost of producing any color is the same.

Hence from the above we can conclude that company is doing value pricing.