Answer: Flighting advertising schedule
Explanation: In simple words, flighting period refers to the period in which advertising is being run. In such a strategy the organisation decides between two alternative scheduling, that is, whether to keep advertising running or cease all the runs for a specified time.
Flighting is generally used when the advertising is done on television but can also be for other mediums such as radio and newspaper etc. This helps an organisation to balance their advertising activity with the needs of their customers.