Question

The selling process begins with prospecting and qualifying. Welcome Home wants its sales force to call on those customers who are most likely to respond to the company's value proposition, which makes prospecting a crucial step. To sell townhomes, Welcome Home must get traffic to its model homes. To encourage visits to its community, an email campaign has been planned. A number of commercial email lists are available for purchase that include demographic selects. Which of the following attributes will you use for targeting the email campaign? Select an option from the choices below and click Submit.A. Geographic: Location of current residence B. Religious affilation: Jewish, Christian, Muslim, Buddhist, etc. C. Employer: Location of employer

Answer 1

Answer:

C. Employer: Location of employer

Explanation:

Usually, these kinds of email campaigns rely on geographical data of the user. However, Welcome Home's business is a specific segment - real estate.

In this case, the geographical location of the prospect may not be relevant if the prospect is in the vicinity of Welcome Home's properties but already owns a property.

On the other hand, the employer's location is extremely relevant, as the prospect may move to a location that is near his/her employer, and thus seek property according to that criteria.