Question

The majority of the customers (~80%) of Rolls Royce are entrepreneurs, people who are running their own businesses, and these are mainly self-generated rather than inherited money. What marketing strategy will Theodore Levitt suggest to Rolls Royce as T. Levitt argues that modern transportation and communication technologies are facilitating the convergence of certain tastes and preferences among consumers? ?
A. Standardized marketing strategy
B. Diversified marketing strategy
C. Segmented marketing strategy
D. Local marketing strategy

Answer 1

Answer:

A.

Explanation:

Based on the statistics that Rolls Royce has gathered on it's customers it can be said that the best marketing strategy to suggest for them would be a Standardized marketing strategy. This refers to using the same marketing strategy regardless of geographical location and cultures. Mostly because the vast majority of their customers are of the same class type and mindset and would continue buying their products as long as they maintain the same strategy and quality.