Question

The owners for a small toy store had a limited advertising budget. Because of this, the owners of the store were very concerned about spending their advertising dollars wisely. One of the primary advertising goals was to expose customers in a limited market area to their advertising messages as often as possible. The owners of they toy store were concerned with__________.a. reachb. frequencyc. gross rating pointsd. cost per thousande. ratings

Answer 1

Answer: Frequency

       

Explanation: In simple words, frequency refers to the number of times a unit repeat itself in a specified time period or as in the given sample base.

In the given case, the company wants to advertise their product in a limited area as often as possible. Hence they wants their promotional ads to repeat often so that they can reach to wider customer base or maximum people who go through that area witness those ads.

Hence they were concerned about the frequency as they wanted to the add to repeat as much as possible.