Question

Omaha Steaks sending e-mail coupons for items customers have purchased previously, and mailing slick pictures of gourmet steaks and meal packages to addresses that have received orders in the past is an example of _______.
A) sales promotion
B) direct marketing
C) personal selling
D) advertising

Answer 1

Answer:

B) Direct marketing

Explanation:

Omaha is using direct marketing which is a type of targeted marketing. This specific form of direct marketing is through email . It is marketing to customers who had made purchases before since they are likely to buy again. It could also take other forms such as mailing brochures and newsletters,  texting or even through directly calling. Additionally, it eliminates middleman such as advertising agencies.